WIXOM, MICHIGAN — SuperStroke, the world’s leading putter grip manufacturer, has named PAR Golf Scandinavia AB as its exclusive distributor in the countries Sweden, Denmark, Finland, and Iceland.
PAR Golf is a new Swedish golf distribution firm based in Vellinge, a city just south of Malmo. It’s led by co-owners Per Sjöström and Andreas Nilsson, a duo with more than 50 years of combined experience in the golf industry.
Having previously worked with SuperStroke through other companies, both Sjöström and Nilsson have a deep understanding of SuperStroke’s innovative product line such as its new Traxion Series putter grips and club grips.
“We’re excited to leverage the vast expertise of Per and Andreas so we can better serve golfers throughout Scandanavia,” says Ian Zubkoff, SuperStroke Executive Vice President of Sales. “Their extensive knowledge of our company and our goals, along with their expansive contacts, makes them a natural fit to distribute SuperStroke in Scandanavia.”
“Year after year, SuperStroke continues to revolutionize the golf grip category,” says Par Golf’s Co-Owner Per Sjöström. “We’re excited to be working with them and are very much looking forward to helping golfers in the region play better grips.”
In 2009, SuperStroke changed putter grips forever with an innovative line of grips featuring its patented “No Taper Technology.” The company has since earned a commanding lead as the No. 1 Putter Grip in Golf and the undisputed putter grip technology leader.
SuperStroke’s current lineup includes performance-driven swing and putter grips that are trusted by major champions Jordan Spieth, Sergio Garcia, Jason Dufner, and hundreds of other professional golfers around the world.