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WIXOM, MICHIGAN — SuperStroke, the No. 1 Putter Grip in Golf and a leader in golf grip technology and innovative design, has launched its all-new Traxion Series grips. The performance-driven line includes Traxion Series Putter Grips and the Traxion Tour Club Grip. The new grips build on the success of SuperStroke’s major championship-proven models, adding new technologies that help golfers hit better shots and make more putts.

The new grips feature Traxion Control, an advanced surface texture developed to enhance feel and performance. Traxion Control utilizes “X-shaped treads” that are strategically placed in high-sensory areas throughout the putter grips and swing grips. These “Traxion Zones” boosts feedback and responsiveness in the locations where the sensitive parts of a golfer’s hands contact the grip surface.

SuperStroke’s new Spyne Technology also plays a key role in performance, adding a heavily embossed ridge on the underside of the grips. It functions as a reminder that guides golfers to repeatable hand placement, making it easier to square the face at impact.

“Different golfers need different things to play their best, which is why we offer a wide range of swing and putter grips,” says SuperStroke CEO Dean Dingman. “But there are also elements of grip design that are good for everyone. Traxion and Spyne are two technologies that are almost universally preferred and can help every golfer improve their game.”

Traxion Tour Club Grips

The Traxion Tour Club Grip is the culmination of years of SuperStroke’s research and development that focused on raising performance standards in the polyurethane grip category.

“In the past, choosing a polyurethane swing grip meant compromising performance for comfort,” says SuperStroke CEO Dean Dingman. “Leveraging what we’ve learned from our putter grips, we’ve been able to fix that. We made huge strides last year with our Cross Comfort swing grip, and the Traxion Tour elevates performance to an even higher level.”

The foundation of the Traxion Tour is Torsional Performance, SuperStroke’s two-piece construction that combines a soft, tacky polyurethane outer layer with a firm, rubber inner core that delivers high-performance stability. The result is a grip that feels amazing and also offers golfers the feedback and control they need to play their best.

The Traxion Tour also features Taper Control Technology, which boosts the size of the lower hand area to help golfers reduce tension and improve their clubhead speed.

The Traxion Tour implements Traxion Control in a similar fashion as the Traxion Series putter grips, strategically placing “Traxion Zones” throughout the design to deliver a uniquely responsive and tacky feel. Like the Traxion Series putter grips, the Traxion Tour also benefits from Spyne Technology, offering golfers increased feedback on their grip pressure and hand position.

The Traxion Tour will ship in May 2019 in four sizes and two colors: White/Grey and White/Red/Grey (standard size only). Pricing varies by size: $6.99 for Undersize and Standard, $7.49 for Midsize, and $7.99 for Jumbo.