SuperStroke announces a leadership transition designed to strengthen the company’s long-term vision and accelerate its growth.
Current CEO Dean Dingman will transition to Chairman of the Board, where he will focus on steering SuperStroke’s brand vision, strategic direction, and product innovation. Stepping into the role of CEO is Randy Peitsch, a seasoned executive with a proven track record in golf retail and brand leadership.
“SuperStroke has grown from an idea into one of the most trusted names in golf, and I could not be more proud of what our team has accomplished,” said Dingman. “As Chairman, I’ll continue to ensure that our vision and innovation remain at the heart of everything we do. At the same time, I’m thrilled to welcome Randy Peitsch, whose deep experience in golf retail and operational leadership makes him the perfect person to lead SuperStroke into its next phase of growth.”
Randy Peitsch brings extensive experience in the golf retail industry, having previously served as Chief Merchandising Officer and Chief Operating Officer for PGA TOUR Superstore, where he oversaw merchandising, operations, and national expansion. A 20-year retail veteran, he has held senior roles at Sports Authority, Golfsmith, Galyan’s, Saks Inc., and Parisian. Known for driving customer-focused growth, global expansion, and operational excellence, Peitsch will oversee the company’s day-to-day operations, expanding SuperStroke’s presence worldwide while maintaining its commitment to performance and innovation.
“I’ve admired SuperStroke for years, not only for its products but for the passion and authenticity behind the brand,” said Peitsch. “I’m honored to step into the CEO role and work alongside Dean and the Board to build on the company’s incredible foundation and reach even greater heights.”
SuperStroke has become synonymous with putting performance, with its grips trusted by the world’s best players and millions of golfers worldwide. With this leadership transition, the company is poised to build on its momentum, expanding product lines, strengthening retail partnerships, and continuing to deliver performance innovations that make the game more enjoyable for golfers everywhere.
