Welcome popular golf personality, television host, and former tour professional Blair O’Neal as a SuperStroke brand ambassador. O’Neal will play the brand’s Zenergy putter grips and REVL club grips, create video and social media content, and offer game-improvement tips to bolster her relationship with the top grip company.
A former winner and two-time competitor on Golf Channel’s Big Break, O’Neal begins hosting duties on the show for its 2026 relaunch of the show’s 24th season, Big Break x Good Good. Over the past 10 years, O’Neal has been the co-host of Golf Channel’s instructional series, School of Golf, with Martin Hall. She is also host of Glam Golf with Blair O'Neal on YouTube, Golf Pass, Golf Channel and streaming; GolfPass Academy on Golf Channel and Golf Pass; and appears on frequent video golf tips online. The former model has a strong social media presence, with more than 500,000 followers on Instagram (@blaironealgolf); 208,000 on Facebook, 134,000 on X (@BLAIRONEAL), and nearly 90,000 on Threads (@blaironealgolf).
“I love Superstroke products,” says O’Neal. “It’s a really well-respected brand, and the opportunity to partner with that team is very exciting. I’ve got the new REVL grips on my clubs right now, and the new Glazed and Confused putter grip. It feels really nice, but it's also so fun. SuperStroke products combine the best of all worlds with the comfort, long-lasting durability and performance you want, but they’re also really cool because of the variety of limited-edition and officially licensed releases. You've got traditional products, but also the playful collaborations like the donut putter grip that I'm using, the Marvel putter grips, and the NFL and NHL grips. They're so creative, and they bring the products up another level.”
SuperStroke values O’Neal’s visibility as a golf media personality as well as the credibility she brings as an elite player with a passion and deep knowledge of game improvement.
“Blair O’Neal is one of the most likable and trusted media professionals in the golf space and the energy and trusted perspective she brings to her work makes us proud to welcome her as a SuperStroke brand ambassador,” said Ryan Harris, SuperStroke Vice President, Marketing. “We’re excited to have Blair using and representing SuperStroke’s REVL and Zenergy lines of grips as she reaches so many golfers on so many unique platforms.”
Ultimately, O’Neal says she plays grips that provide long-lasting performance, comfort and feel. “That’s really important to every golfer,” she says. “I'm such a feel player. The comfort of the feel at address and having lasting performance are key to me. SuperStroke products are at the top performance level. So it's just a great combination.”
Because of how frequently she plays, O’Neal frequently swaps grips – several times a year. “Amateur golfers don't realize that when those grips start to get a little slippery and not tacky in your hands, it's time to change them out,” she says. “I just go off feel. I typically swap them out a couple to a few times a year. It depends on how much I'm playing – but pretty often. It's a really important part of the game, especially when you're playing in different types of weather. I'm filming and playing all over the world in different types of conditions. Grips are really important to me. It's important to every golfer to have good quality products at your fingertips, literally.”
