SuperStroke proudly names Watford, England-based JS Golf Brands as the sole distributor of its product line in the United Kingdom sales territory, effective January 1, 2025.
Working with a single distributor in this vital golf market gives SuperStroke a turnkey distribution partner with a vested interest in its sales, marketing, branding, social media and product education processes. JS Golf Brands has a 30-year history of representing many top golf brands in prime product categories, including longtime grip leader Lamkin Grips, a 100-year-old golf industry stalwart that was purchased by SuperStroke earlier in 2024.
“Our SuperStroke team is incredibly confident in JS Golf Brands’ ability to help grow our market share and brand loyalty throughout the UK,” said Ian Zubkoff, SuperStroke’s Executive Vice President. “The JS team is thorough in its process of being an extension of the brands it represents. SuperStroke’s marketing and branding efforts will be supercharged with this exceptionally talented and hardworking organization in our corner. We are excited for what lies ahead with JS Golf Brands as our distributor.”
SuperStroke’s putter and golf club grip lines are a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. Similarly, SuperStroke’s golf club grip line is the product of tireless design and uses the market’s finest, most comfortable, responsive, and durable materials.
“Our team is honored and excited to work with SuperStroke, a fantastic golf brand at the forefront of putter grip innovation and poised to make a tremendous impact on the industry with golf club grips,” says JS Golf Brands’ Sales Director Bijal Patani. “We take a 360-degree approach to promoting the brands we work with, from being an extension of their marketing and branding process, product education, point-of-sale displays, and social media because the companies we choose to work with are the very best in their product category.”
SuperStroke’s latest groundbreaking putter grip offering is the Zenergy line, with breakthrough design features including:
- Enhanced SPYNE™ Technology – The new SPYNE™ Technology has an improved, embossed ridge along the grip underside, engineered to make it easier to square the face at impact.
- New Multi-Zone Texturing – Strategically placed texture in high-sensory areas is designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.
- No Taper Technology – Patented No Taper design minimizes grip pressure with an advanced parallel design that lets golfers quiet their hands and add consistency to their stroke.
- Tech-Port – Located at the top of SuperStroke grips, Tech-Port allows golfers to easily add game-improvement options including the patented CounterCore weight system and performance tracking sensors.
“JS Golf Brands, with its experience, thorough business approach, and sterling reputation, is the ideal partner to champion the SuperStroke brand in the UK, as we take our product line and consumer awareness to the next level in this crucial golf market,” said SuperStroke Founder and CEO Dean Dingman.
