In the spring of 2024, SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, purchased longtime golf club grip leader LAMKIN Grips, a 100-year-old golf industry stalwart with a lengthy track record of producing high-quality golf club grips, making SuperStroke poised to become a global leader across all grip categories.
With groundbreaking SuperStroke golf club grips arriving in early 2025, SuperStroke has implemented a new strategic international distribution model to ensure optimal branding, market awareness and retail presence in key golf markets around the world.
To that end, SuperStroke proudly names Tokyo, Japan-based Lite Corporation as the sole distributor of its product line throughout Japan, effective January 1, 2025.
Working with a single distributor in this vital golf market gives SuperStroke a turnkey distribution partner with a vested interest in its sales, marketing, branding, social media and product education processes. Lite has a 60-year history of representing many top golf brands in prime product categories and has employed creative and proven business strategies to position golf products as top-in-class to influential Japanese retailers.
“To have a venerable and well-connected professional partner like Lite Corporation give us tremendous confidence in our shared ability to grow SuperStroke’s market share and brand loyalty throughout Japan,” said SuperStroke CEO and Founder Dean Dingman. “What we can accomplish with the Lite team gives a really clear vision for how we can grow our presence as the leading putter grip brand in Japan while steadily growing retailer and consumer loyalty in the golf club grip category with innovative new product launches. Working with the capable Lite Corporation team greatly elevates SuperStroke’s marketing and branding efforts in these critical markets. We couldn’t be happier to announce Lite Corporation as our distributor.”
SuperStroke’s putter and golf club grip lines are a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. Similarly, SuperStroke’s growing golf club grip line is the product of tireless design and uses the market’s finest, most comfortable, responsive, and durable materials. Earlier in 2024, SuperStroke purchased longtime grip leader Lamkin Grips, a 100-year-old golf industry stalwart with a lengthy track record of producing high-quality club grips in a variety of shapes, textures and designs.
“Lite Corporation is honored and grateful to continue its valued partnership with SuperStroke as their sole distributor in Japan as they remain unmatched in the putter grips category and begin to emerge as the key player in the golf club grip space after the acquisition of Lamkin line,” said Suzuki Hideharu, Vice President of Sales of Lite Corporation. “Our team is highly motivated to begin this exciting next chapter with SuperStroke as they stand poised to grow their market share and consumer loyalty across the Japanese market and potentially become the leading grip brand in the industry.”
SuperStroke’s latest groundbreaking putter grip offering is the Zenergy line, with breakthrough design features including:
- Enhanced SPYNE™ Technology – The new SPYNE™ Technology has an improved, embossed ridge along the grip underside, engineered to make it easier to square the face at impact.
- New Multi-Zone Texturing – Strategically placed texture in high-sensory areas is designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.
- No Taper Technology – Patented No Taper design minimizes grip pressure with an advanced parallel design that lets golfers quiet their hands and add consistency to their stroke.
- Tech-Port – Located at the top of SuperStroke grips, Tech-Port allows golfers to easily add game-improvement options including the patented CounterCore weight system and performance tracking sensors.
