In the spring of 2024, SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, purchased longtime golf club grip leader LAMKIN Grips, a 100-year-old golf industry stalwart with a lengthy track record of producing high-quality golf club grips, making SuperStroke poised to become a global leader across all grip categories.
With groundbreaking SuperStroke golf club grips arriving in early 2025, SuperStroke has implemented a new strategic international distribution model to ensure optimal branding, market awareness and retail presence in key golf markets around the world.
To that end, SuperStroke has named Vellinge, Sweden-based PAR Golf as the sole distributor of its product line throughout the Nordic nations of Sweden, Denmark, Finland, Norway, and Iceland effective January 1, 2025.
Working with a single distributor in this vital golf market gives SuperStroke a turnkey distribution partner with a vested interest in its sales, marketing, branding, social media, and product education processes. PAR Golf is owned and operated by a team with a combined 50 years of experience representing many top golf brands in prime product categories.
“Moving in new directions, having an experienced, trusted, and market-savvy partner like PAR Golf gives us tremendous confidence in our shared ability to grow SuperStroke’s market share and brand loyalty throughout these markets. Our relationship with the PAR Golf team goes back many years and we could not envision a better partner to join us as we enter a new era for SuperStroke,” said Ian Zubkoff, SuperStroke’s Executive Vice President.
SuperStroke’s putter and golf club grip lines are a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. Similarly, SuperStroke’s growing golf club grip line is the product of tireless design and uses the market’s finest, most comfortable, responsive, and durable materials.
“SuperStroke has always done everything – from building out their extensive product line and executing their marketing and branding – with 100 percent excellence, so we’re very excited for what the future holds with this premier golf company,” said PAR Golf Founding Partner Per Sjöström. “We are very pleased with this exclusive partnership because it enables us to support SuperStroke with more long-term planning and investment and the real winners are the golfing consumers and retailers who have a clear and consistent awareness of everything SuperStroke has to offer.”
SuperStroke’s latest groundbreaking putter grip offering is the Zenergy line, with breakthrough design features including:
- Enhanced SPYNE™ Technology – The new SPYNE™ Technology has an improved, embossed ridge along the grip underside, engineered to make it easier to square the face at impact.
- New Multi-Zone Texturing – Strategically placed texture in high-sensory areas is designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.
- No Taper Technology – Patented No Taper design minimizes grip pressure with an advanced parallel design that lets golfers quiet their hands and add consistency to their stroke.
- Tech-Port – Located at the top of SuperStroke grips, Tech-Port allows golfers to easily add game-improvement options including the patented CounterCore weight system and performance tracking sensors.
“PAR Golf is the ideal partner for SuperStroke as we take our product line and consumer awareness to the next level in these crucial golf markets,” said SuperStroke Founder and CEO Dean Dingman.
